Centralizing Community Voices: Pacifica Senior Living’s Social Media Success with Birdeye

Pacifica Senior Living faced challenges in managing social media for their individual communities. With a strong emphasis on maintaining a consistent brand, while highlighting the unique aspect of each community, their social media strategy is pivotal in building brand awareness and engaging residents. Platforms like Facebook, X (Twitter), LinkedIn, and Instagram, are instrumental in reflecting the distinct character and activities of each community, establishing personal connections with the audience. Birdeye has streamlined this process, ensuring effective engagement and a consistent social presence.

Publishing content for numerous communities can be daunting, but Birdeye simplifies the process. By centralizing their social media management, Birdeye ensures a consistent and organized approach across all of their communities, resulting in an average of 4 posts per week, per location totaling 11,200 posts in just 9 months!

The Birdeye dashboard provides tools for scheduling and automating posts, which helps them keep the pages lively and engaging. Important updates, events, and promotions are shared promptly, enhancing their marketing efforts and maintaining each community’s unique voice under the cohesive brand identity.

Authenticity is at the heart of Pacifica Senior Living’s social media strategy. With Birdeye’s help they are able to craft and share genuine, engaging content that resonates with their audience, showcasing the vibrant life within their communities. This authentic content has led to an increase in total followers, enriching their audience.

Staff at each location capture and share real-time photos and videos, providing a transparent view into daily life, events, and unique aspects of each community. By displaying real residents and their stories, Pacifica Senior Living builds a strong emotional bond with their audience, setting them apart from competitors who may rely on stock images and generic posts.

A significant enhancement Birdeye introduced to Pacifica Senior Living was the streamlining of their approval workflows. With approximately 300 users across various communities, maintaining brand consistency used to be a considerable challenge. Now, staff can submit content through Birdeye, where it is reviewed and approved by the social media coordinator. This centralized system speeds up the approval process and maintains brand integrity across posts. Additionally, the Birdeye mobile app has become essential for on-the-go management, enabling on-site team members to quickly capture and share content, keeping the community presence engaging and consistent across all platforms. 

Engagement is a key component of Pacifica Senior Living’s social media strategy. Birdeye enhances their ability to interact effectively with their audience, ensuring timely, consistent, and meaningful communications across all communities.

By centralizing monitoring and response to comments, messages, and reviews on platforms like Facebook, Twitter, LinkedIn, and Instagram, Birdeye allows Pacifica Senior Living to provide quick responses to questions and feedback, demonstrating their commitment to excellent customer service and resident satisfaction. This strategic approach has resulted in a 25% increase in engagement across all digital platforms in just 6 months.

Birdeye has transformed Pacifica Senior Living’s approach to social media by centralizing content creation, scheduling, engagement, and approval processes into a single streamlined platform. This comprehensive strategy not only ensures a consistent and authentic brand presence, builds trust with residents and their families, and drives higher satisfaction and engagement. 

See what Social can do for your brand!

Schedule a demo today, call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com.