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Reeling in strategic success with Birdeye

Reeling In Strategic Success With Birdeye 1711382581210
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Company Snapshot

Orange Fish Consulting, founded in 2016 and based in Tampa, Florida, is a leading business consulting firm specializing in student and multifamily housing. The company offers a range of services, including analysis, branding, marketing, asset positioning, and strategic initiatives. With a mission to optimize revenue and occupancy for clients, Orange Fish Consulting employs executive strategies to generate demand and ensure the success of communities.

  • May 2019
“We started using Birdeye because it offered a single sign and began utilizing Reviews and Listings to help as a springboard for our SEO and organic campaigns. Within the first year, we cut our CRM budget and PPC and haven't had to go back — providing a really cost-efficient opportunity for our clients.”
 Nicole Woody
Nicole Woody Owner and Founder of Orange Fish Consulting


Operating across 500 communities nationwide, Orange Fish Consulting first partnered with Birdeye as a single sign-on option. Since then, Birdeye has helped them not only cut client costs and optimize SEO but also leverage Birdeye Insights for data-driven decision-making. Birdeye seamlessly integrates with property management software like Yardi and AppFolio to provide Orange Fish Consulting with improved resident and prospect communication through consistent messaging — elevating their client services and providing a cohesive experience.

Cost-efficient catch and review success

Orange Fish Consulting oversees portfolios for clients in the industry, including student, military, and conventional housing. Recognizing the importance of online reviews in boosting SEO, Orange Fish Consulting strategically utilizes Birdeye to simplify and improve the review process for their clients.

In their approach to online reputation management, Orange Fish Consulting incorporates BirdeAI to generate personalized review responses at scale, ensuring consistency, empathy, and alignment with the brand. They also employ AI-generated conversation summaries to quickly recap and share conversations across channels, promoting real-time collaboration with colleagues to address challenges effectively.

Birdeye's impact extends beyond review management. By implementing Birdeye's solutions, Orange Fish Consulting has significantly reduced clients' spending on paid media. The platform efficiently organizes and controls organic content, diminishing the reliance on extensive paid advertising. Through their partnership with Birdeye, Orange Fish Consulting has successfully elevated their clients' online reputation management, leading to reduced CRM budgets and pay-per-click advertising.

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"Bideye has done a great job of adapting AI in a way that can be used at a granular level. This helps our bigger clients scale their work but also really helps our smaller properties, scattered sites, or offices that only have 1 or 2 people in them. Enabling their Birdeye Inbox, Reviews, and the mobile app has been a game changer for our clients. I only see this becoming more valuable with the help of AI.”
 Nicole Woody
Nicole Woody Owner and Founder of Orange Fish Consulting

Hook, line, and software: Birdeye's seamless Integrations

Orange Fish Consulting adeptly manages reviews, social media, customer conversations, and insights from one central place to streamline operations and amplify positive experiences for their clients. Yet, the true power of Birdeye's seamless integration with widely adopted property management software, such as Yardi and AppFolio, extends far beyond technical cohesion. It is the foundation for Orange Fish Consulting's approach to holistic branding and marketing strategies across diverse portfolios. 

The Birdeye dashboard provides simplified processes that ensure consistency and enhance experiences for Orange Fish Consulting’s clients and their customers. By effortlessly integrating Birdeye with their existing workflows, Orange Fish Consulting provides a more seamless process for acquiring new reviews, enhancing online visibility, optimizing operations, and boosting revenue automatically — allowing them to extend their amazing service from client to customer.

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Using data-driven insights to navigate murky digital waters

With Birdeye Insights, Orange Fish Consulting can now analyze positive and negative sentiments, along with market trends, to make empowered business decisions with confidence.

Insights plays a crucial role in developing a more precise understanding of market conditions for Orange Fish Consulting, encouraging a more strategic positioning of assets. These metrics are key in unraveling mysteries related to traffic and leasing, such as addressing a glitch in military orders that impacted their military housing properties. These insights were also instrumental in guiding their clients away from impulsive measures to lease vacancies.

When combined with Birdeye's reporting features, Insights are able to provide even more valuable metrics. Utilizing Birdeye Reports, Orange Fish Consulting gains real-time visibility into Online Reputation Management (ORM) and Customer Experience (CX) performance, visualizing data via their preferences. Birdeye Reports enable them to filter specific elements, making it possible to compare performance across locations and time periods. This optimization process allows Orange Fish Consulting to enhance the customer journey, ensuring a seamless experience from online search to calling their new apartment home sweet home.

“In our industry, the number one reason why people move is because they're unhappy with their current conditions. We schedule a lot of reports that go directly to our clients so they are also in the loop. Giving our clients actionable insights is really special and I think that that alone helps because listening to your customers makes all the difference in the world."
 Nicole Woody
Nicole Woody Owner and Founder of Orange Fish Consulting

Casting a legacy in property management marketing

When it comes to long-term client success, Orange Fish Consulting’s track record speaks for itself. Clients have sustained a decrease in paid media spend while maintaining positive online reputations, showcasing the enduring benefits of their strategic partnership with Birdeye Through strategic integration and ongoing optimization, Orange Fish Consulting consistently proves the enduring value that Birdeye contributes to their clients.

Experience the results for yourself. Partner with Birdeye today call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com. 

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Birdeye: The Obvious Choice

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