Thinking of retiring? Why Birdeye will help attract buyers
Company Snapshot
Dr. Dennis Brender provided expert care to patients in Austin, Texas for more than 30 years. His practice, Treaty Oak Dental, is committed to providing the best patient experience possible.
- Jun 2015
Dr. Dennis Brender was ready to retire and sell his practice. However, finding interested buyers was going to be difficult since his practice was on a decline and ranking well below all other dentists in his zip code online.
“Nobody knew about me. I was down to about 8 to 12 new patients a month. A person with my size of practice needs 15 to 20 new patients a month”, said Dr. Brender.
With the business slowing down and practically no presence online, he was having difficulty finding anyone to buy his practice. The closest he had come to selling was an almost year-long negotiation that didn’t materialize. He had only two options left – sell his practice on the decline for a very low price, or improve his practice’s reputation so the next owner could have a strong start.
“My gross was at $700,000 and the next year I’m up at $750,000, then more than $800,000. The only thing I did differently was use Birdeye.”
In all his years practicing, he had never advertised. His practice got new patients entirely on a referral basis. He knew he would have to make a change in order to build an online reputation and grow his patient base.
“I decided I would help out whoever was going to be buying and start marketing,” said Dr. Brender. “That’s what led me to Birdeye.”
Building a solid online reputation from scratch
“When patients come in, we say ‘We have a little review process, would you be okay if we send it to your cell phone, so you can write a review?’,” said Dr. Brender.
He launched SMS and email review request campaigns that yielded impressive 21% and 15% conversion rates, respectively.
Rapid increase in review volume across top site
Dominance in local search results
A year after starting review request campaigns with Birdeye, Dr. Brender was seeing more than 40 patients each day and his annual gross had increased by 7%. “Birdeye changed the whole thing, because that’s the perception you see on Google,”said Dr. Brender.
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
