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Report: Impact of online reviews on multi-location businesses in 2023

Thanks to online reviews, modern consumers no longer have to take chances on unfamiliar businesses. From pizza parlors to podiatrists, review sites like Google and Facebook are taking the guesswork out of finding the most trusted local businesses. There’s no question that online reviews directly impact consumer behavior — but exactly how much influence do they have?  

Leveraging data from our most recent study, this report is packed with detailed information about the increasing importance of online reviews, the role they play in today’s competitive marketplace, and so much more.

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  • 1 location
  • 2-3 locations
  • 4-9 locations
  • 10-14 locations
  • 15-249 locations
  • 250+ locations

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Some key findings include:

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  • 51% of consumers purchase products or services from multi-location businesses with a local presence at least once a week
  • 85% of consumers won’t choose a local multi-location business after reading a negative review
  • 68% of consumers check online reviews before engaging with a business
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Data is from over 100,000 Birdeye business customers

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