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Birdeye Joins CIECA as a Corporate Member

Birdeye's use of CIECA standards allows collision center clients to automatically get new, authentic reviews and market them to stand out from the local competition online.

Birdeye Joins CIECA as a Corporate Member

Birdeye + CIECA

Leading experience marketing platform Birdeye today announced its corporate membership with the Collision Industry Electronic Commerce Association (CIECA). The organization develops and promotes electronic communication standards that allow the collision repair industry to be more efficient in connecting with customers.

Trusted by over 40,000 businesses, collision centers & body shops using Birdeye and CCC One, will be able to automatically send review requests to customers immediately after critical touch points asking for feedback. With authentic customer reviews, collision repair centers will be able to reach more prospective customers and establish the strong online reputation required to drive new business growth.

"We're thrilled to partner with CIECA to help the collision repair industry improve online visibility, build customer trust, and get more customers," said David Tulkin, Director of Business Development at Birdeye. "We share CIECA's mission & vision to help develop innovative communication standards that allow collision centers & body shops to be more efficient in gaining a deeper understanding of their consumers."

"We welcome Birdeye to CIECA and look forward to working together to continue fostering the development and adoption of industry standards," said Fred Iantorno, Executive Director of CIECA. "Having forward-thinking companies such as Birdeye involved in the implementation of CIECA standards, provides the entire industry with ease of data exchange and increased efficiency.

Having forward-thinking companies such as Birdeye involved in the implementation of CIECA standards, provides the entire industry with ease of data exchange and increased efficiency.

About Birdeye 

Birdeye is a SaaS platform that reimagines the way customer feedback is used to acquire and retain connected customers by closing the loop between reputation marketing and customer experience. Birdeye enables businesses to get new reviews and captures existing customer sentiment from review sites, social media, Net Promoter Scores, and support cases in real-time. Birdeye converts all feedback into actionable insights so businesses can engage in every step of the customer journey, establish a positive online presence, and benchmark performance across locations and against competitors. The Birdeye platform is trusted by 40,000+ businesses and prominent F1000 enterprises. Birdeye was founded in 2012 by Google, Yahoo, Amazon alumni and backed by Silicon Valley who's who including Trinity Ventures, Salesforce founder Marc Benioff and Yahoo co-founder Jerry Yang. Learn more at Birdeye.com.

About CIECA (Collision Industry Electronic Commerce Association) 

CIECA develops electronic standards, codes and standard messages and provides implementation guides to make the industry more efficient. All standards are developed by members. CIECA membership is open to the collision repair and property restoration industries, and related segments: repairers, insurers, OEMs, parts and material suppliers, information and software providers, car rental companies, towing companies, salvage and recycled parts providers, auto glass replacement facilities, subrogation providers, general service providers and property restoration providers. CIECA's goals are to deliver benefits to all participants through reduced development and support costs, lower cost of implementation, reduced barrier to entry and faster development times.